Discover Cafe
Client
Discover Community Cafe
Description
Social Media outreach strategy and templates to build following and momentum ahead of the cafe’s opening
Role
Brand Strategy | Social Media Marketing | Graphic Design | Copywriting
Deliverables
Social Media Marketing Strategy | Social Media Templates
Defining the Problem
With a team of fellows, we conducted interviews with stakeholders, local community cafes, and future clients to understand the user needs, gaps in community cafes in West Oakland, and users’ perceptions of Discover Community Cafe’s brand.
the challenge
After mapping our findings, we discovered a pressing concern among stakeholders: the lack of a coherent brand.
SOLution
We developed and tested a social media strategy with three content pillars that aligned with Discover’s three “North Stars.” Instagram engagement increased 137% during our tests.
We compiled these findings and created a simple but detailed brand and social media guide document, sample content ideas, sample content calendar, and templates so Discover’s founder could create a digital marketing process and strategy that fits her needs and capabilities following the completion of our fellowship.